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  5. Agoda Reveals List of Asia's Best Rural Destinations: Growth in Highland Tourism

Agoda Reveals List of Asia's Best Rural Destinations: Growth in Highland Tourism

Written by Emily J. Thompson, Senior Investment Analyst
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BKNG.O
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BKNG.O+0.84%
Source: Yahoo Finance
Updated: Sep 15 2025
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Intellectia AI SwingMax
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Source: Yahoo Finance
  • Agoda's Top Rural Destinations: Agoda has released a list of the top rural destinations in Asia, with Malaysia's Cameron Highlands ranked first, followed by Khao Yai (Thailand) and Puncak (Indonesia), highlighting the growing interest in rural tourism.

  • Appeal of Rural Travel: These rural locations, known for their natural beauty and cultural experiences, offer travelers a peaceful retreat from urban life, featuring activities like hiking, wildlife safaris, and local market explorations.

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Analyst Views on BKNG
Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is 6162 USD with a low forecast of 5433 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
26 Analyst Rating
Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is 6162 USD with a low forecast of 5433 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
17 Buy
9 Hold
0 Sell
Moderate Buy
Current: 4899.050
sliders
Low
5433
Averages
6162
High
6850
Current: 4899.050
sliders
Low
5433
Averages
6162
High
6850
DA Davidson
Buy
maintain
2025-10-30
Reason
DA Davidson
Price Target
2025-10-30
maintain
Buy
Reason
DA Davidson raised the firm's price target on Booking Holdings to $6,600 from $6,500 and keeps a Buy rating on the shares. The company's Q3 room nights increased 8% Y/Y on strength in all geographies and a broader expansion of the booking window vs. Q2, the analyst tells investors in a research note. Commentary on the resilience of underlying travel demand was encouraging, with management calling out business, outperformance, the firm added.
Mizuho
Neutral
maintain
2025-10-29
Reason
Mizuho
Price Target
2025-10-29
maintain
Neutral
Reason
Mizuho raised the firm's price target on Booking Holdings to $6,000 from $5,975 and keeps a Neutral rating on the shares.
Truist
Gregory Miller
Buy
maintain
2025-10-29
Reason
Truist
Gregory Miller
Price Target
2025-10-29
maintain
Buy
Reason
Truist analyst Gregory Miller raised the firm's price target on Booking Holdings to $5,810 from $5,750 and keeps a Buy rating on the shares. The company reported a "quality" Q3 earnings beat, and there was much for investors to like from the Q3 print, namely the reassurance on stable macro travel trends into Q4 quarter-to-date, positioning in an era of AI innovation/disruption, and upside on Transformation Program run-rate savings, the analyst tells investors in a research note.
Wedbush
Neutral
maintain
2025-10-29
Reason
Wedbush
Price Target
2025-10-29
maintain
Neutral
Reason
Wedbush raised the firm's price target on Booking Holdings to $6,000 from $5,900 and keeps a Neutral rating on the shares following "strong" Q3 results. Wedbush noted that Q4 guidance was healthy, with all key metrics consistent with street estimates. The firm told investors that Booking continues to drive efficiencies through ongoing cost optimization initiatives, enabling reinvestment to support growth towards the company's longer-term targets.
See All Ratings
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About BKNG
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.

About the author

Emily J. Thompson
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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